The Scream Test Revisited

On Monday, the Foundation for a Smoke-Free World released the findings of a global survey about smokers. Most surveys claim to seek a “better understanding” of the target audience – in this case, smokers – and this one is no different.

Arguably, the methodology behind this particular survey; the “Worldwide State of Smoking Survey”, appears to be very robust in its approach by researching existing surveys (such as the Eurobarometer, the Global Audit Tobacco Survey and the Global Youth Tobacco Survey, among others. In essence, looking at how other surveys are constructed and selecting the most relevant questions for inclusion in the “Worldwide State of Smoking Survey”.

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Shutterstock/Canna Obscura

Smoking Rates Decline, Again

Today saw the release of the latest set of data for smoking prevalence within the UK from the Office of National Statistics Annual Population Survey and the Opinions and Lifestyle Survey.

As you would expect from the UK, with its generally liberal stance on e-cigarettes, and despite the shitstorm of piss poor media reporting on various studies, stupid legislation proposals, daft bans, and general bullshit; e-cigarettes remain the most common aid for people to move away from tobacco.

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