Interesting Times

When Theresa May became Prime Minister it was thought that the downward spiral of anti-lifestyle policies wouldn’t accelerate. Fast forward three years and we now have this:

Smoking must be stamped out in the UK within 11 years, according to timeline set out in ambitious new Government plan

Daily Mail headline July 8th 2019

The release of this plan was delayed, for various reasons, but is now published as Mrs May’s lasting “legacy”.

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The Scream Test Revisited

On Monday, the Foundation for a Smoke-Free World released the findings of a global survey about smokers. Most surveys claim to seek a “better understanding” of the target audience – in this case, smokers – and this one is no different.

Arguably, the methodology behind this particular survey; the “Worldwide State of Smoking Survey”, appears to be very robust in its approach by researching existing surveys (such as the Eurobarometer, the Global Audit Tobacco Survey and the Global Youth Tobacco Survey, among others. In essence, looking at how other surveys are constructed and selecting the most relevant questions for inclusion in the “Worldwide State of Smoking Survey”.

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