In case you haven’t been paying attention, the news is awash with an announcement from Philip Morris saying that their Heat-not-Burn product iQOS is coming to the UK. London specifically – for the moment at least.
Well, so what you might be asking, why has a new product launch attracted so much press? The answer to that is two-fold. One, it’s a new product from a tobacco company. We all know how much folks are beginning to despise the tobacco industry – particularly those in tobacco control and public health. Two, it sits in the middle-ish of the “risk-profile” (if such a thing is to be believed) with combustibles at the top, abstinence at the bottom, NRT, e-cigarettes, and snus all feature.