A New Confidence Trick

As noted in 2006, ahead of the free vote to ban smoking in public spaces:

It is essential that campaigners create the impression of inevitable success. Campaigning of this kind is literally a confidence trick: the appearance of confidence both creates confidence and demoralises the opposition.

They “knew” they were going to win, and thus were confident in securing the votes for their “next logical step” in the war on smokers.

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