Sure, most vapers view vaping as a way off tobacco and bully for them. Some view it as a cessation method; ‘cos they wanted to stop smoking and nothing else worked for them. Again, bully for them. Vaping is, by and large, a flexible and thoroughly enjoyable pastime.
Thing is, most in public health, and tobacco control in particular, will never see vaping as anything but a cessation tool, or a threat to their funding. They would love to have vapers work with them to “end the tobacco epidemic“, and while yes, beating public health around the head with a stack of evidence to get them to back off has had a remarkable effect; after all the UK is the most forward-looking on ecigs, it is far from being perfect. Mostly, public health and tobacco control should just fuck off, and leave us alone.