Introduced on May 20th, 2017, the Standardised Packaging of Tobacco Products Regulations (2015) was meant to strike another blow to the smoking prevalence rate. Except that it hasn’t.
Dubbed a “major victory” by tobacco control loons ASH the removal of “glitzy packaging” has done the sum total of fuck all on the smoking prevalence in the UK. Nor has it had any significant impact in Australia. Or France.