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The Gateway: Reloaded

Just recently, the “gateway theory” has been doing the rounds yet again. I stumbled across this paper that claims the gateway theory is in fact, real and undeniable.

As usual, the researchers are making wild claims about cause and effect, but there’s one key problem with this paper, in that it is the outcome of focus groups:

It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

 

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